With ever changing channels and technology your corporate video production strategy can be a minefield to navigate and prioritise.
What type of footage should I take?
Were should I display the videos?
Who will be the acting talent?
First of all we recommend a meeting to discuss your video production needs and provide guidance and recommendations on creating videos that work.
Like all marketing activities we recommend starting with your brand persona. Elements like the colors, speed, tone and visual delivery need to be explored first.
Some questions to ask before filming are:
We recommend looking at your existing videos as a starter. Are they in and older display format or off current brand sentiment? Could they be used as a website video or on social media channels? Do they compel the viewer to take action? Often we can utilise some of this old footage and give it a new lease on life by doing a fresh edit or by adding improved animation, voice overs or music.
If you don’t have any old company videos, have a look at your current marketing activities to establish what areas of you marketing KPI’s need more:
Whilst a large portion of our video products are best suited to website and corporate applications Magic Videos can produce a wide range of video styles to suit most formats. Some of the areas to consider would include:
In conclusion if you are unsure what will best suit a particular campaign then call us on (08) 9278 88888. We are more than willing to provide some guidance on a corporate video production what will suit your brief and budget.